The famous American finance website "24/7" Wall Street recently ranks 2012 years will disappear six big brands, including nokia topped their email list. This paper says: "nokia already dead, shareholders are only looking forward to being takeover."
But exactly what is worth mentioning, since in 2006, nokia in global mobile phone information mill still around the undisputed hegemonic position. Annual net sales have historically record to 41.1 billion euros; The global mobile terminal share of the market has reached 36%, earnings per share growth of 27% in.
However, just 5 years later, the former cellular phone giant but suddenly on the way out. A data revealed that: during the first quarter of your year, nokia global share of the market by 30.6% throughout the same period 2009 fell to 25%, and 14 year low. Nokia's share of the market in gradually narrowing, and apple's net income however in increase substantially. In accordance with the recently released data reveals that, in the latest quarter net income soar 95% year-on-year, apple, and iPhone product sales year-on-year development of 113%.
Cell phone giant nokia will be former by apple beat? Nokia will withdraw of your Chinese market? While in the July 15 21:55 financial channel CCTV opponent "column is broadcast on the nokia will probably be torn down?" , red blue each side is started out the wonderful hot debate.
Program recording the scene, in revealing the latest situation of this nokia now can be competitor beat? While the red faction within the debate, the actual nokia China guest senior vice chairman, [pan Pacific] management research center chairman liu the gold said a real view: "not nokia doesn't endeavor to not think change, but opponents too strong, competitive pattern of mutation caused it."
But guests Frost&Sullivan China blue WangYuQuan President victims may look to mystery. He thinks which is not too strong, but rivals nokia once the brilliant result in market judgment error be because of.
WangYuQuan said, DuoNian, as a result of long has developed in the world dominance belonging to the cellular telephone market, nokia's way of thinking starts to obtain old: its technology aging, slow renewal rate appears to have been the truth that is not going to dispute. To convert things around, nokia is wanting to change, including CEO, layoffs, peel both saiban r&d department, and Microsoft alliance, but to date, do not look at turnaround.
Or possibly a brilliant became nokia today was the failure for the ammunition, or market competition intense cruel reality, nokia will face unfortunately a reality, now nokia not really previous times lacks someone can oppose the main MAC, when confronted with market
"Blue NTA innovating communication agency founder guests ShenYin think, exit is simply a question of one's, nokia has developed in the world scope is behind, just have been eliminated just. ShenYin said, over the last year, nokia's market share in China from declined from 31.5% in '09 to twenty.4%, industry share perhaps have less than 20%, but probably 's all some profits low ZhongDiDuan machine; Unless nokia launched competitive products, it's always in order to stop the decline belonging to the company's business is flagging. As a consequence of bad management and inventory is higher, nokia's business in China inside of the pressure from Google Android smartphone.
However the red guest long-term group chairman while in the earliest Chinese nokia agents of LiuXiaoYing is firmly reckon that nokia won't withdraw within the Chinese market. He thinks, chinese people companies are nokia's best market, can it be regrouped place of the ideal.
If, nokia brand was the impact are probably the idea that just isn't going to dispute. This may not disappear with a label of the queue of sight of an individual? Guests blue financial magazines executive editor HeGang said, inside the existing brand strategy would not change, the market importance of the nokia fell, rating drop, a defieicency of a new product, the true secret technology is behind, the most value just by people's memories and "science and technology humanist" in the AD, however it couldn't practice it has those this, the enterprise will fall in form, nokia brand may well not necessarily will appear reduced, yet the people the impression that nokia can be gone.
But HeGang as CEO, when compared to fly a just obviously made a lot optimistic. He thinks, actually, nokia can be a present crisis is actually a normal phenomenon. Nokia does not need the funds, not missing people, not missing technology, so long as an appropriate direction than the usual typical company will be chances of bygone times. Although nokia's rate is to the lowlands, but for as long as nokia concious of their crisis, seeking a method of getting free of, also did the identical, more than MOTOROLA can stop the fortunes around.
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